Strategy
Product Strategy & Vision
A product direction your whole company can rally behind.
Product advisory
See what's next. Build what matters.
FarsYT is a product management advisory for founders, product teams and investors. We bring big tech product discipline to the decisions that matter most: what to build, who it is for, and how to get it to market.
Product experience shaped at
Big TechAI and decision-intelligence products at global scale
Development FinanceCredit decisioning at a leading DFI
Fortune 500Strategy and analytics for market-leading brands
Africa's EcosystemAdvising the founders building what's next
What we do
Product leadership, on your side of the table.
Every product decision is a bet. We help you place better ones, with clear strategy, real customer evidence and the operating rhythm that turns plans into shipped products.
Discovery
Discovery & Product-Market Fit
Evidence on what customers need before you spend to build it.
Execution
Roadmapping & Prioritization
Fewer, better bets, sequenced with intent.
AI
AI Product Strategy
AI features customers trust and businesses can measure.
Teams
Product Teams & Leadership
Operating models, PM hiring and coaching for product leaders.
“Great products are rarely built on better ideas. They are built on better decisions.”
Yemi Yomi-Tokosi, Principal. Product leader in big tech, former credit decisioning architect at a leading development finance institution.
Services
Senior product management, without the full-time hire.
Every engagement is led personally by the Principal. No junior teams, no handoffs, no recycled templates. You get the product thinking that guides some of the world's most consequential technology decisions, applied to yours.
Strategy
Product Strategy & Vision
Define where your product is going and why it will win.
- Product vision and strategy narratives
- North star metrics and guardrails
- Competitive positioning and differentiation
- Marketplace and platform strategy
Discovery
Discovery & Product-Market Fit
Find out what customers will value before committing engineering time.
- Customer research and problem framing
- User segmentation by needs and behaviors
- Prototype and experiment design
- Product-market fit diagnostics
Execution
Roadmapping & Prioritization
Turn strategy into a roadmap your team believes in.
- Outcome-based roadmaps
- Prioritization and trade-off frameworks
- Product requirements and launch plans
- Success metrics and review cadences
AI
AI Product Strategy
Bring AI into your product where it earns its place.
- AI opportunity mapping and use-case ranking
- Forecasting and decision-intelligence products
- Building trust in model-driven features
- Data product roadmaps
Teams
Product Operating Model & Teams
Build a product function that keeps getting better without you in the room.
- Product operating model and rituals
- PM hiring plans, interview loops and levelling
- Product and engineering collaboration
- Product reviews and documentation standards
Coaching
Product Leadership Coaching
One-to-one coaching for product managers, product leaders and founders who own the product.
- Product sense and strategic thinking
- Stakeholder influence and executive communication
- Career growth for PMs stepping up
Investors
Product Due Diligence
An experienced product view for investors and DFIs before they commit capital.
- Product, roadmap and team assessments
- Technology and scalability risk review
- Post-investment product support
How we engage
Four ways to work together
4 to 6 weeks
Product Strategy Sprint
A focused engagement on one high-stakes product question, ending with a clear decision, a roadmap and the metrics to track it.
2 to 3 days a week
Fractional Head of Product
Embedded product leadership for companies not yet ready for a full-time CPO, building the team and practices to hand over.
Monthly
Product Advisory Retainer
A senior product advisor on call for founders and leadership teams, with regular working sessions and support in between.
Per session or programme
Product Coaching
Coaching for individual PMs and product leaders, or a structured programme for a whole product team.
Our method
From signal to shipped
Frame
Name the customer problem and the business outcome that matters.
Discover
Gather the customer evidence and data that move the answer.
Decide
Weigh trade-offs openly and commit, with clear owners and metrics.
Deliver
Ship, measure and build the habits that make the next bet better.
About Us
Product thinking, sharpened where the stakes are highest.
FarsYT (pronounced Farsight) exists to give ambitious companies the kind of product leadership usually found only inside the world's leading technology organizations. We help leaders see further, decide with confidence and build products that last.
Principal portrait
The Principal
Yemi Yomi-Tokosi
Yemi is a product leader who has spent her career building the systems organizations rely on to make their most important decisions. She is happiest where the problem is ambiguous, the stakes are high and the answer has to be right.
Today she is a Senior Product Manager at one of the world's largest technology companies, where she leads AI-powered forecasting and decision-intelligence products used by senior leaders to plan how a global enterprise grows and where it invests. Her work brings together product, data science, engineering and finance, and it shapes decisions at a scale few product managers ever experience.
She describes her craft as intelligence product management: building the layer of insight that an organization runs on. In practice that means knowing when a model is good enough to act on, how to earn an executive's trust in a number, and how to design products that change what people do rather than sit unused on a dashboard.
Before big tech, Yemi designed credit decisioning systems at a leading development finance institution, where she saw first-hand how capital is assessed and how good technology can widen access to it. Earlier, she worked in strategy and analytics at Fortune 500 companies, learning how great consumer and real estate brands turn customer insight into growth.
That path gives her an uncommon range: the rigor of big tech product management, the discipline of a lender and the commercial instinct of an operator. Clients get a partner who can sit with engineers on a Tuesday, with investors on a Wednesday and with customers on a Thursday, and connect all three.
She founded FarsYT to put that range to work for founders and product leaders building something that matters, with a deep commitment to helping African companies build products that compete with the best in the world.
- Big Tech
- Senior Product Manager leading AI forecasting and decision-intelligence products at global scale
- Development Finance
- Credit decisioning systems at a leading DFI
- Fortune 500
- Strategy and analytics for market-leading consumer and real estate brands
- Expertise
- Product StrategyProduct DiscoveryRoadmappingAI ProductsDecision IntelligenceMarketplacesProduct Operating ModelsPM Coaching
What to expect
Working with FarsYT
Foresight over hindsight
We look for the signal that tells you what happens next, then shape the product decision around it.
Senior, always
The person you hire is the person who does the work. Every engagement is Principal-led.
Integrity first
Candid counsel, honest assessments and advice we would follow ourselves.
Work
The product moments we are built for.
Every company reaches a point where the product decision in front of it will shape the next few years. These are the moments where we do our best work.
Idea to launch
Shaping a first product
Turning a founder's insight into a focused first version, with a clear customer, a clear problem and a plan to learn fast.
Early traction
Finding product-market fit
Reading the signals in usage and feedback, cutting what is not working and doubling down on what customers truly value.
Scaling
Building the product function
Putting in place the roadmap, rituals and first product hires that let a growing company ship with confidence.
AI adoption
Bringing AI into the product
Choosing the AI use cases worth building and designing them so customers trust the result.
New markets
Taking a product further
Adapting a proven product for new customers and markets, across Africa and beyond.
Investment
Product diligence
Giving investors and DFIs an experienced view of a company's product, roadmap and team.
Who we serve
Built for product builders at every stage
Founders
Leading the product themselves and ready for senior support.
Product Teams
Growing companies building a stronger product practice.
Investors & DFIs
Funds and institutions that want a product lens on their portfolio.
Accelerators
Programs that want world-class product guidance for their founders.
Now advising an early-stage accelerator program in Africa. Full case study coming soon.
Insights
Notes on building better products.
Perspectives on product strategy, AI and product leadership from inside the systems that shape big decisions.
Your AI strategy is really a decision strategy
Read the essay
Most companies start their AI journey by asking what the technology can do. The better question is which customer or business decisions, made faster or better, would change the product. Start there and the use cases rank themselves.
List the decisions your customers make most often and find hardest. The few where better information would change the outcome are your AI roadmap. Everything else is a demo.
What African startups can borrow from big tech, and what to leave behind
Read the essay
Big tech's real advantage is not its headcount. It is the discipline of writing down the problem, agreeing on the metric and reviewing it relentlessly. That discipline costs nothing and works for a team of five.
What to leave behind: heavy process built for thousands of engineers. Keep the written thinking, the clear owners and the weekly metric review. Add the rest only when you need it.
Roadmaps are promises. Make fewer of them.
Read the essay
Every item on a roadmap is a promise to someone. The more you list, the less each one means, and the harder it is for a team to say what matters most this quarter.
A strong roadmap names the outcomes you are chasing, the few bets you are making to reach them and what you have chosen not to do. The last part is where strategy lives.
Contact
Let's talk about what's next.
Tell us about the product decision in front of you. We respond to every enquiry within two business days and will suggest a time for an introductory call.
Email
hello@farsythq.com
Based in
Lagos, Nigeria. Advising clients globally.